Santa is elevating his digital experience again this year in the Macy’s Court. Chandler Fashion Center presents Santa HQ – an innovative and interactive digital holiday experience focused on consumer engagement.Guests can take turns on the Naughty O’ Nice Meter, capture their inner “ELFIE” (a selfie photo experience) and be part of a virtual environment that brings Santa’s workshop to life. The visit with Santa is elevated through digital technology and social media interaction expanding the center’s organic PR and media efforts.